Meet Karen De Amat

A Visionary Marketing Leader Who Saw the Potential in Social Media Management

At the dawn of the social media era, Karen De Amat recognized its potential and launched an entrepreneurial journey that would position her at the forefront of the industry.

In 2014, Karen’s entrepreneurial spirit led her to found Social Behavior, a venture that would soon evolve from a solo endeavor to a thriving enterprise. From its humble origins in a home-based office, Social Behavior adopted a grassroots approach that nurtured its initial customer base. The exceptional quality of service provided by Karen and her team generated strong client satisfaction and a surge in demand, propelling the agency into a pivotal phase of growth within the rapidly evolving marketing landscape. Today, Social Behavior is eleven years old, with ten team members servicing an average of 50 clients monthly.

Over the past eleven years, Karen’s brainchild has not only weathered the storms of change but has flourished, consistently surpassing client expectations with innovative social media solutions. Under her leadership, Social Behavior has achieved remarkable growth, cementing its reputation as a premier player in the social media marketing industry.

Karen’s professional trajectory is defined by a diverse range of experiences, each contributing to her multifaceted expertise. Her early years in the luxury, hospitality, and wine & spirits sectors endowed her with an intuitive understanding of brand refinement. Prior to her foray into marketing, she spent seven years honing her corporate acumen in the oil and gas industry, gaining a deep understanding of organizational dynamics.

An alumna of the University of Houston–Downtown, Karen holds a bachelor’s degree in finance, underscoring her strong grasp of the business principles that drive success.

Beyond her professional achievements, Karen remains deeply committed to community betterment. A dedicated philanthropist, she actively supports local charities and contributes her expertise to community-driven initiatives that foster continuous growth and prosperity in the Houston area.

In her rare moments of downtime, Karen enjoys traveling to explore new cultures, spending time outdoors, and creating dishes in “Karen’s Kitchen,” where her culinary creativity shines.

Karen De Amat’s journey from marketing novice to accomplished entrepreneur is a testament to what determination, grit, and innovation can achieve. As social media continues to evolve, she and Social Behavior remain at the forefront, shaping the social media marketing landscape and inspiring both aspiring professionals and seasoned experts alike.